Only banks that go well or poorly for individual customers.
ranking and the various media have Rankismus. It is simple and straightforward to assign awards and to nominate the best. It also sold well, simplifies the customer's decision. In banking, but the inflationary used term of quality is not filled methodically.
For years, quality is with "direct and equitable" interest in flimsy panels defined window conditions. The quality of advice is found in samples measured by mystery shopping and to increase the circulation figures published without scandal. Negative "test results" are in this rare interviews with customers of the tested homes.
Martin Brombacher, founder of credible-finance: "The peak power is overkill in a wrong approach." Individual houses zu „den besten Banken“ erklärt – seltsamerweise meist Groß- oder Direktbanken. Wem nutzen solche Prädikate überhaupt - und was nutzen sie Ihren Kunden?
Spätestens seit der Finanzkrise ist bezüglich der Wahrnehmung der Bankenwelt ein deutlich kritischeres Bewusstsein gewachsen. Die Menschen zweifeln zunehmend an der Richtigkeit des von den Medien befeuerten finanzmarktorientierten Systems und der Philosophie der Groß- und Direktbanken, die ihnen jahrelang eingehämmert wurden.
Was angesichts der aktuellen Entwicklungen nottut, wäre eine Bankenwelt, die sich wieder zum Anstand bekennt. Mit credible-finance entsteht eine neue Art von ethisch korrekter lokal orientierter Platform for banks to assess each client with the critical, discuss and think for yourself can be: an information platform that promises not only quality, but discusses.
Alexandre Janicki, founder of credible-finance: "In order to separate the wheat from the chaff, we have developed about 150 objective quality criteria to the individual consumer - along with testimonials from real customers - the opportunity to improve the quality of a bank to prove empirically. The best bank is not only banks that go well or poorly for individual customers. "
credible-finance.de
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